BROWN?: Well, it might sound harsh, but once your bromeliad bloom has begun to die, you can cut it off! Bromeliads are known for their exotic, long-lasting flowers. These tropical plants can bloom for months, in fact. However, once a bromeliad’s flower begins to die, it is signaling the next cycle in its life. This next cycle is producing pups. Pups are new bromeliad plants, which will be the future generation of your bromeliad garden. By cutting off the bromeliad’s dying flower, you can help the plant refocus its energy on these new pups.